Presley Gerber, Model and Son of Cindy Crawford, Dies at 27
Archival campaign image: Presley Gerber for CALVIN KLEIN JEANS, 2018. © 2018 Willy Vanderperre.
Presley Gerber, the model and son of Cindy Crawford and Rande Gerber, died Sunday, September 20, at 27. Family representative Allie Jenkins confirmed the death to The Associated Press.
“The family is asking for privacy during this very difficult and painful time,” Jenkins said.
Gerber had his own place in fashion alongside his famous family. He and his sister, Kaia, appeared in Calvin Klein Jeans’ 2018 campaign photographed by Willy Vanderperre. The brand’s original announcement positioned their sibling relationship within its wider exploration of family.
He also appeared with his mother in Pepsi’s 2018 Super Bowl campaign, a project revisiting the company’s history through different generations. Pepsi’s announcement documents that collaboration.
No confirmed cause of death was provided in the reports reviewed for this piece. We will not fill that absence with speculation.
There will be many photographs and familiar family names attached to this news. Behind them is a young person who mattered to people far beyond a campaign or a headline. Our thoughts are with his family and those who knew and loved him. Their request for privacy deserves to be heard.
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